ADVANTAGES OF AIR TRANSPORTATION
Turkeyhas awell-developedaviationinfrastructure-itsinternationalairportshavealmostineverybigcity, and inthe capital citiesandmetropolitan areas-notonone.Therefore,air deliverypracticallyexcludescostlytransitalong theroads of themainlandof thecountry.
Besidesthat,the aircraftdeliveryis notdependentonseasonalproblemswith thecondition ofa roadclothorwinterrestrictionsonnavigation.
Directlyon theway,yourcargowillbeonly afewhours,therefore, itwill notbe exposed to theclimaticeffects of theexternalenvironment,whichgives aplustoitssafety.
HOW TO ORDER
It isveryeasy toordercargodeliveryfromTurkey byair-contactthemanagersofIP TRANSLogistic.Wewill prepareforyouan offer"under thekey" -agree onallfundamentalquestionswiththe Turkishside,arrangethe necessarypackageof documentsandevenprovidefreestorage ofyourair cargoatourwarehousesfor a periodup to5days,withthisinyouwill bean opportunity togetinformationaboutthe currentstatuson theoverallexpresstransportationfrom TurkeytoRussia.And,of course,yougetall theinformationaboutthe availablediscountsandspecialpromotions,whichwill makeourpartnershiptrulymutually beneficial.
QUESTIONS?
↓12errors,whichallowedthe Russianbusinessmenwiththe firstorderfromthe Turks.!Anybusinessis bornfrom thefirstorder.In thecase oforderinggoodsfromTurkey,you need totake into account alot ofnuances.The idealvariant-to learnonmistakesothers,thoughitandnotsoeasy.Foryourconvenience,saveyournervesandresourcesbelow, wewill describethe mostcommonerrors,allowedcustomersatthe firstorderproducts.
Targetconsumernotdefined
Ifyoudisposeof informationabout theproduct,providedonlyby thesupplier,thenyouneed tomakemoreiflesspreciserepresentationofthe targetconsumer,whichare interested inthisproduct-in otherwords,to make sure,thatyouwill be able tofindmarketsalesforthe purchasedyourTurkishproducts.
Let thepicturebeascompleteas possible:howold isyourtargetconsumer,what arehisinterests,what doeshedo,wheredoes he getinformation from,whatheloves,what arehisvalues,wheredoes hebuy theproduct?
The picture,made upof"puzzles",describingyourtypicalbuyer,will bean effectivetool forthe controlof business.
Youdelayeddeadlinesandmissed agoodopportunity
Wedemandoncertaintypes ofgoodsoftenhaveaperiodof validity.Therefore,forsuccess,itissoimportant torespondtodemandpromptly,leavingbehindcunningcompetition.Thefasteryourespondtothe demand,thegreateramongyoua chancetostrengthenitsmarketposition.
The proportionsbetween theitems of thegoodsin theassortments arenotmet
In theassortmenttherearealwayspositions that arenottoonumerous(up to20%),butgiveabout80% of theturnover.Itis importantto identify,studyandordersuchpositionswith amargin.Others,it is better toorderat aminimum,as far as theminimumallowableordervolumeallows,it isalsoMOQ (minimal orderquantity).
Youtooquicklysold outthe firstordered bythe partyandthe timeis notplaceda secondorder
Carefullycountthe cycleof deliveryof the goods.If theproductsareshipped by sea,thenthiscycleisapproximately20-25daysand, itturns out,it isnecessary toplan are-orderimmediatelywhenplacing thefirst one.For avisualpicture,make aplan forsalesandpurchasesfor alongtime inadvance(3monthsor6 months).Flonwill allowto makethe cycleof supplyuniform,rational,predictable,exceptthat, inthe presence ofatyoualwayswill bethe desiredproduct.
The firstorderturned out to betoolarge,becauseyouhadtocompletely"fill" thecontainerandfulfillthesupplier'srequirementsfor theminimumorder
Usually, theminimumorder forgoodsfromTurkey isequalto thevolume of a20-footcontainer.Yes,maybe,youwill calla certainrespectfromthepartner,makinga largeorder,but itis unlikelywhether the"game wereworththe candle."Notworthorderingtoomuchandin thelongperiod.Inbusiness,the statement"time-money"runssmoothly:everymonth,everyweek,whenyourproductison thestock,increasesyourcostsand,accordingly,reducesyourprofit.Thesamethingcanbe saidabout the MOQ -minimumquantityorder.Atitsplanningis necessaryto assesseachtype ofproductin theindividual-ifthe demandon thepositionis toolow,then,perhaps,byitspurchaseandallshouldabstain,instead ofthat,tosatisfythe Turkishvendorand "admire"unclaimedgoodsat thewarehousefor manymonths.
You haven'tresearchedyourcompetitors
Ifcompetitorsoperateon themarketwith asimilaroffer,thenitisveryimportantto studythepricestheyofferandplace abeton thelowestcost.Form areallyadvantageoustothe buyer'soffer,you canonlyknowthe exactpricesof competitors.At thesame time,it is important toemphasize themerits ofyourparticularproductand toreallyassessyour owncapabilities.
Channels for thesale ofgoods arenotwelldeveloped
Ineachcategoryof productshavetheir ownchannels ofdistribution.Youwillsellsomethingfastervia theInternet, andsomethingwill besuccessfullysoldin aretailnetworkor aspecializedstore.Atthesametimethere is aproductof spontaneousdemand-thenyouon thehandwill playthe maximumvisibilityof yourproduct, andyoursalespoints,whereitis sold;if theproductis designedonlong-termuse,itis notlessimportantprivatesaleandconsultation.
Tofind aresponsepreciselyitstargetconsumer,you need tounderstandwhichchannelsof salesareforhimthe mostcomfortable.
Youtoofewknowabout theproduct,tomakea goodadorachievehighersales
Packagingmustbeinformative,the goodsmustbemarked, foritmustbe accompanied bya detailedmanualonoperation,documentsfrom thedescription ofthe mainadvantages ofthe product-allthis isthe most importantattributesof yoursales,then,withoutwhichoperateonthe marketwill beverydifficult.Andthisinformationis importantto preparewell in advancetoorder,as theproductsarriveatthe warehouse.
You haven'tbotheredtodrivesales
This productshouldbe"selling"evenbeforehisarrivalat thewarehouse.Withthispurposeit is necessaryto preparea site,printadvertisingleaflets,sellingmaterialsforretailoutlets,make apresentation,instructions,distributesamples,to enticethe buyer,collectpre-orders.Thesamethingcan beattributedalso tothe motivationof allpersons,involvedin thechain ofdistribution.Ineachofthemshouldbeyourinterest.
Youhad hopedtothen,thatproviderwillyouhelp
Yes,the supplieris interestedinthe fact,thatyouhave successfullystartedyourbusinessandeffectivelysellitsgoods,butnotalwayshisinterestsmatchyour.Oftencustomersasksuppliersto helpthemmakethe firstorder.Andthis istheirglaringmistake!Bythatsame,itis importantto sellyouas apossiblelongerandto distributethe orderedassortmentevenlybetweenpositions.Such anapproachis rarein commonwith therealneeds ofthe Russianmarket,youalsotakeonitselfa seriousriskto staywitha largevolume ofnon-liquidgoodsonstock.
There is noqualitycontrolattheproductionstageandbeforeshipment
Whenplacingthe firstorderbusinessesoftentryatallto saveinthatnumberandtocontrolthe qualityof goods.Meanwhilethe mosttheytakeonthemselvesa bigrisk, andgivereason tosupplierto regarditselfas anottooprofessionalclient,thatwhenthe casemay be"inflated".Whatyoucando,tosuchdoes nothappen?Visit thefactoryor ShopinTurkey inperson,meetthesupplier.Tosavemoneyatthe firstorderto resortto theservicesof third-partycompanies,whowill checkthe quality ofthe finishedbatch.
Samples ofgoodsfrom thesupplier havenot beenreceived
Ordersamples ofproductsbeforeplacingthe firstordercriticallyimportant.The samplewill serve as areferenceagainstwhichyouwillcompare thequality of thefinishedproduct.Yes,you'llhave topay forservices ofa courierservice(PonyExpress, by DHL,the FedEx,Upsiliet al.),Butit isnotthosecosts,onwhichstandsto save.
What are theguaranteesthat,thatthe goodswill bedeliveredin theperiodwhenittransported?Allroutes bywhichwedelivergoods havebeen tested formanyyears.In 82% ofcases,wedeliver thegoodsfaster than theagreedtime.
Productpackaging!The importance ofhigh-qualitypackagingis notnecessaryto underestimate,especiallyinviewof,thatwe are,as arule,goesontransportsonthe distancetoa fewthousandkilometers.The searollputs astrainon theimportedproduct,so thepackagingmustbeabletowithstand it.Besidesthat,onhermustindicatethe senderandrecipient ofthe goods, as wellasspecialsigns,suchas the"do notturn over," "fragile,do notthrow" andso on.
Frequentcases,when the"unsigned"loadssimplyget lostin thevastness ofthe portof Novosibirsk orAsofeandfindthemandunderstand,whotheyareandwhohave beensent,the taskalmostutopian.
Besidesthat, inthe packagethereandmarketingfunction,especiallyifyouare going tosell theproductunder thenameof its ownbrand.Toseeonthe packagenames,instructionsanddescriptionsonthe rightRussianlanguage,developappropriatelabelsthemselves,becauseas theTurks,mostlikely,will translateyourtextintoGoogleitrresultingabsurdity,is ableto reduce themarketpotentialof yourproducts,to stickto thepackaging.Therefore,toa thermosnotturnedinto a "cupfor thestorageof heat,"takeresponsibilityforthe textdescriptionsof the goodstoyourself.
